Leading minds in the retail industry gathered at the ICSC Canadian Convention in Toronto this past fall to meet, greet and learn how to turbo charge their marketing strategies. Parade! was one of the featured attendees.
Parade! had the unique opportunity to showcase a number of its interactive technologies with shopping industry professionals. Front and centre at the Parade! exhibit was the touchscreen Marshall kiosk featuring the ‘What’s your style?’ fashion personality quiz.
Participants discovered their “Fashion Personality” through a fun, interactive quiz, and received a customized receipt with a QR code that could be redeemed for an instant prize!
These retail experts were not only excited to find out whether they were geek chic, fashionistas, hipsters or cavemen; they were also excited to think of ways this technology could be adapted and used in their retail setting.
The Bottom Line
Through a hands-on interactive experience we were able to demonstrate the power of Parade!
- People don’t mind trading basic personal information in a fun, easy and rewarding poll
- The information collected allows the opportunity to suggest relevant retailers and promotions
- 97% of participants