Parade! Interactive Style Poll Showcased

Posted On: October 22, 2011
The Situation

Leading minds in the retail industry gathered at the ICSC Canadian Convention in Toronto this past fall to meet, greet and learn how to turbo charge their marketing strategies. Parade! was one of the featured attendees.

The Opportunity

Parade! had the unique opportunity to showcase a number of its interactive technologies with shopping industry professionals. Front and centre at the Parade! exhibit was the touchscreen Marshall kiosk featuring the ‘What’s your style?’ fashion personality quiz.

Participants discovered their “Fashion Personality” through a fun, interactive quiz, and received a customized receipt with a QR code that could be redeemed for an instant prize!

The Result


These retail experts were not only excited to find out whether they were geek chic, fashionistas, hipsters or cavemen; they were also excited to think of ways this technology could be adapted and used in their retail setting.

The Bottom Line

Through a hands-on interactive experience we were able to demonstrate the power of Parade!

  • People don’t mind trading basic personal information in a fun, easy and rewarding poll
  • The information collected allows the opportunity to suggest relevant retailers and promotions
  • 97% of participants
… (Continued)

Lime Ridge Celebrates 30th Anniversary

Posted On: September 28, 2011
The Situation

Lime Ridge celebrated its 30th anniversary in 2011, and the only way to commemorate this occasion was to party like it was 1981!


Lime Ridge Rock's the 80's

The Opportunity

For 2 weeks in August, shoppers were invited to celebrate 30 years of great shopping with a trip down memory lane. Shoppers Rocked the 80’s at Lime Ridge by having their photo taken and having that very same photo transported to the past! using the Parade! photo capture system, shopper photos were instantly watermarked with an outrageous 80’s style, and then immediately e-mailed. Participants couldn’t wait to open their e-mail and view their retro look.

The Results

With such a fun and light hearted event, it should come as no surprise that over 700 shoppers found themselves joining the party and being transported back to the 80’s, courtesy of Lime Ridge.

The Bottom Line
  • Photos received over 1,500 likes on Facebook
  • Sharing on Facebook resulted in over 200,000 impressions of Lime Ridge branded photos

LimeRidge Mall Rocked the '80's… (Continued)

A Rewarding Food Quiz at Exchange Tower

Posted On: August 30, 2011
The Situation

When the sun is shining it’s everyone’s first instinct to head onto the patio or into the park for lunch. Exchange Tower wanted to drive sales to their Food Court during these summer months and increase awareness of its diverse dining mix by engaging customers in-mall with a Parade! interactive kiosk and online promotion.

The Opportunity
Shoppers who stopped at the kiosk took a short, fun and interactive poll to determine their “Food Sign” – Hot Tamales, Fresh & Fit, Sweet & Sassy or Go-getters. Every participant was an instant winner of a food court coupon relating to their ‘Food Sign’.
The Result

Exchange Tower satisfied shopper appetites with this tasteful event. The event was so popular that the kiosk dispensed over 600 coupons in just five days!

Bottom Line
  • Over 600 shoppers participated in the Foodology quiz in mall
  • Over 500 entries made online during the contest period
  • On average a new participant took the quiz every three minutes
  • 50% of participants selected to be notified of future events
  • 59% of the instant win coupons were redeemed


… (Continued)

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10-247 Armstrong Avenue
Georgetown Ontario L7G 4X6
P 905.873.3030